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Car insurance topped Google searches over travel and home cover in January, according to new data.
Of a total of 1.9 million searches for insurance products online, 1.2 million or 62% were for car insurance-related terms.
Travel insurance and home insurance attracted 25% and 13% share, respectively.
The search for travel insurance was down 3% over October last year, while house cover searches rose by 2%, digital marketing agency Greenlight found in its latest insurance sector report.
?Car insurance? was the most popular search term. It was queried 550,000 times and accounted for a 29% share of overall insurance queries.
?Car insurance? was also the most queried term in the car insurance sub-sector, and accounted for 47% of searches. ?Cheap car insurance? followed with 165,000 (14%), then ?Car insurance quotes? with 74,000 (6%).
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Article source: http://www.travolution.co.uk/articles/2012/04/03/5567/study-shows-travel-insurance-search-decrease.html
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