StumbleUpon, the site that encourages you to explore your interests widely across the Web, brings its love of discovery to the Apple's smartphone market with a StumbleUpon iPhone app. On the larger screen of Apple's tablet, StumbleUpon for iPad (free, 4.5 stars and an Editors' Choice) is one of our favorite apps, and a recent overhaul of the site helps adapt the little app to the iPhone's tighter dimensions. StumbleUpon for iPhone comes close to reaching its full potential as a beautiful, compelling, and cerebral plaything, though the screen size still holds it back a touch.
StumbleUpon works gracefully on the iPhone and iPod touch to a point, but the nature of the site, which is to show you other sites and Web pages oftentimes at random, leaves it stuck between a rock and a hard place. It could alters page displays for mobile optimization, the way Instapaper (which in fact connects with StumbleUpon to enable a read-it-later feature), but at the risk of stripping away whatever it is that makes the page interesting, quirky, unique, or hilarious. What StumbleUpon has done instead is display pages as they are, wrapped inside its own interface and therefore shrunk a few more pixels smaller, which can lead to squinting madness. It's a toss-up. Some sites display nicely. Others require nothing more than a double tap to zoom them in to acceptable viewing level. Yet others, cluttered with ads, suffering from tiny text point size, will never look good. It's not StumbleUpon's fault that some sites are ugly or unadapted for mobile viewing, but it can put a damper on the experience. The same goes for page-loading speeds.
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Features
All the other features that I love about StumbleUpon's site and iPad app remain intact. You can create an account or log into an existing one to get recommendations for sites to explore. Connect with others to follow their interests. Mark pages you view with a thumbs up or thumbs down. Select areas of interest, from knitting to science to home improvement. All this activity and information feeds StumbleUpon's recommendation engine, which spits back at you amazingly well-curated content.
Third-party app integration was done right. A sharing button gives you the most appropriate options first: share with another StumbleUpon user, send a link via email, and share as a Facebook or Twitter post. "More" options open up additional possibilities. You can open the page in Safari, read it in Google Reader, save it to the Instapaper app or Read it Later app, or recycle it on a Tumblr blog.
The app gives lets you access your StumbleUpon account, too, so you can change your interests, add new friends, cull whom you're following, and comb through your StumbleUpon history of likes and dislikes while on the go.
Stumble To Go
Playing with StumbleUpon on an iPhone is not nearly as gratifying as flipping through the app on an iPad?we think it's one of the best apps for the iPad, period?but it's still a fantastic leisure site that stumblers will be happy to browse on their phones, especially if they don't have an iPad. On the small screen, StumbleUpon does cause occasional squinting, but integration with some third-party mobile reading sites, like Instapaper, iron out that problem a little.
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