How to Register Your New Business Name

You?ve brainstormed, polled your family and friends and conducted some kind of focus group testing. You?ve come up with a cool domain name. Finally, you?ve crossed one of the trickiest hurdles for any new business ? finding the right name for your new brand.

But not so fast. Before you unleash your name on the world, you?ve got to dot a few administrative ?i?s? and cross a few legal ?t?s.? There are three key legal steps in the naming process.

• Make sure the name is available.
• Register the name with your state.
• Register your property (a.k.a. the name) with the federal government.

Keep in mind that trademark law is complex. While this is a brief introduction to the steps involved, there are specific situations that may vary.

SEE ALSO: How to Pick the Right Name for Your Business

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1. Make Sure the Name Is Available to Use

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Before you start ordering letterhead and marketing material, you need to make sure your name is available in the state where you are planning to conduct business, and also nationwide. No one wants to find themselves on the wrong end of a trademark dispute. First, there could be punitive damages and legal fees to pay. And even more costly, you could be ordered to rename your company immediately ? putting you back at square one in terms of brand recognition.

• Before you incorporate or register your business with your state, check the state?s database of company names.
• At this point, you should also conduct a free trademark search to check if your business name is available to use at the federal level. The U.S. Patent and Trademark Office (USPTO) offers a free search tool to see if your name is available to use nationwide.
• It?s also important to know that you can still infringe upon someone else?s mark even if they?ve never formally registered it with the USPTO. For this reason, you?ll also need to do a comprehensive nationwide trademark search into state and local databases (beyond just your own state). This should include common law and county registrars. You can find affordable online services to simplify this task for you by performing a comprehensive search into state and local databases.

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2. Register the Name With Your State

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When you incorporate or form an LLC for your new business, the name is registered with your state?s secretary of state. Before approving your application, the secretary of state?s office checks that your name is distinguishable from all other business names registered in the state (just in case you didn?t search yourself in step one). Once approved, the business name is yours, and yours alone, to use within the state. This act protects anyone else from using your name within your state, but it doesn?t offer any kind of protection in the other 49 states.

If you?re not planning on incorporating or forming an LLC, you can still register a business name using a DBA (Doing Business As), which is also known as a Fictitious Business Name. It?s the easiest type of registration, and can be completed through your county government offices.

If you?ve started a business that?s physically tied to your state ? such as a hair salon or a restaurant ? and have no plans to expand into other states, registering your name with the state or county might be enough brand protection for you. However, if you?re planning to conduct business outside your own state (i.e. you sell a product or provide services to clients who live elsewhere), you should look into trademark protection.

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3. Register a Trademark with the Federal Government

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You?re not actually required by law to register a trademark. Use of a name instantly gives you common law rights as an owner, even without formal registration. However, as mentioned above, trademark law is complex. Simply registering a DBA in your state doesn?t automatically grant you common law rights; in order to claim first use, the name has to be ?trademarkable? and in use in commerce.

Registering a trademark offers a few advantages:

• Trademarks registered with the USPTO enjoy significantly stronger protection than ?common law? marks, or unregistered marks. When you register a trademark, it?s exponentially easier for you to recover your properties ? for example, if someone happens to be using a close variation of your domain name or is using your company name as their Twitter handle.
• A trademark is property ? it has value and can be sold as a corporate asset.

To register your business name, you?ll need to file an application with the USPTO. Expect to pay approximately $325 per class in application fees that your mark would fall under. Once you submit your application, the process can take anywhere from 6-12 months, so it?s smart to perform a comprehensive trademark search before starting the application process. If your selected name is not available, your application will be rejected. You?ll lose your application fee, not to mention any time invested in the application.

While the process of registering a trademark is more involved than registering a DBA, rights to your name will be enforced by both the federal and state governments.

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Take the Right Steps

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As you?re getting your company off the ground, make sure to take brand protection seriously. You?ve spent untold hours deliberating the ideal name, and you?ll be spending even more time cultivating brand recognition. Your name represents your brand and business, so take the right steps up front to protect your identity.

Image courtesy of iStockphoto, shironosov, Flickr, thinkpanama

Source: http://mashable.com/2012/01/23/register-business-name/

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THG Presents: The Top 10 Celebrity Offspring Singers!

Did you hear? Jane Carrey, daughter of beloved actor Jim Carrey, received a golden ticket to Hollywood on American Idol this week.

But the 24-year old still has a long way to go until she's considered one of the premiere celebrity offspring singers. That's right, there are a number of famous artists with similarly famous parents. We count them down below...

Jane Carrey American Idol Audition

10. Hank Williams Jr. - Son of Hank Williams Sr. Loses points for being a narrow-minded moron.

9. Lisa Marie Presley - Daughter of Elvis Presley. Never responsible for any major hits. But her kiss of Michael Jackson at the 1994 MTV Video Music Awards was sort of a musical moment that will last forever.

8. Natalie Cole - Daughter of Nat King Cole. Who will ever forget the digitally-recorded, aptly-titled duet between father and child, "Unforgettable?"

7. Robin Thicke - Son of Alan Thicke. Has written songs for Jennifer Hudson, Usher and Mary J. Blige. Impressive!

6. Willow Smith - Daughter of Will and Jada Smith. Hasn't accomplished a great deal since whipping her hair all around, but is only 11. Still has time.

5. Jane Carrey - Daughter of Jim Carrey. Will move up a lot higher if she wins American Idol.

4. Jordin Sparks - Daughter of former NFL star Phillipi Sparks. Idol champion. Super Bowl national anthem singer. Broadway actress.

3. Chynna Phillips - Daughter of John Phillips. Would not even had made this list a year ago. But did you see Bridesmaids?!? A surprise top three entrant.

2. Liza Minnelli - Daughter of Judy Garland. Veteran of the song and stage industry, has won an Oscar, Emmy, Grammy, and Tony Award. Also, recurred on Arrested Development.

1. Miley Cyrus. Daughter of Billy Ray Cyrus. No Oscar, Emmy, Grammy or Tony Award. But advanced to the finals of our first-ever tournament of THG.

WHO IS YOUR FAVORITE FAMOUS OFFSPRING SINGER?

Source: http://www.thehollywoodgossip.com/2012/01/thg-presents-the-top-10-celebrity-offspring-singers/

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SINCOL 2010 - Finding Excellent Term Life Insurance Corporations

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Source: http://www.sicol2010.org/finding-excellent-term-life-insurance-corporations/

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Severe Brain Injury When Young May Have Long-Term Effects (HealthDay)

MONDAY, Jan. 23 (HealthDay News) -- Although many people believe young children are extremely resilient after they are seriously hurt, the opposite may be true with traumatic brain injuries.

Two Australian studies looked at the impact of traumatic brain injury in children as young as 2 years, and found that these injuries affected cognitive function, IQ and even behavior for some time. However, the researchers also found that recovery from traumatic brain injury can continue for years after the initial injury. And, a child's home environment can positively influence recovery if the child lives in a stable, caring home.

"Many people think that the soft skull of a baby may give them some advantage because if they fall they are not likely to sustain a skull fracture. Also, because a baby's brain is growing so quickly, it seems like the brain may be able to fix an injury. In reality, the soft skull and growing brain of a baby put them at a greater risk of future problems," said the lead author of one of the studies, Louise Crowe, a postdoctoral research officer at the Murdoch Childrens Research Institute in Melbourne.

"Children with significant head injuries do recover, but they are generally slower to learn concepts, and some high-level skills are often too difficult for them," she added.

Results from both studies were released online Jan. 23 and are scheduled to appear in the February issue of Pediatrics.

By age 16, at least one in 30 children will experience a traumatic brain injury, according to background information in one of the studies. Traumatic brain injuries (TBIs) occur after a blow or bump to the head, according to the U.S. Centers for Disease Control and Prevention.

Young children -- those under 4 years old -- are particularly at risk of experiencing a traumatic brain injury, according to the CDC. Such injuries can occur from a fall, a car accident, deliberate child abuse, sports or being hit with a moving object. Fortunately, most of these injuries aren't fatal, but about one-third of children who survive a TBI will have lasting damage, report the researchers.

Very few studies, however, have followed youngsters from the time of their injury through adolescence, to assess the full effect of the brain injury.

The first study looked at 40 children between the ages of 2 and 7 who had experienced a traumatic brain injury. They were compared to 16 healthy children. The children were examined 12 months, 30 months and 10 years after the injury, according to the study.

Not surprisingly, they found that children with the most severe injuries had the worst cognitive outcomes.

But, the news wasn't all bad. Initially, while the brain was recovering from the injury, the children didn't make significant developmental gains for about three years. However, after that period, and at least up until 10 years after the injury, the children began to make some age-appropriate developmental gains.

That means that even many years after an injury, interventions and therapies for these children may be effective, said the study's lead author, Vicki Anderson, a professor in critical care and neuroscience research at the Murdoch Institute.

"Although this does not suggest that children catch up to peers, it does imply that the gap does not widen during this period," she said.

This study also found that the home environment and relationships could make a difference in a child's recovery. More stable homes with less family conflict appeared to contribute to a child's recovery.

"It's difficult to predict outcome," said Anderson. "A quality home environment and access to appropriate rehabilitation is critical to maximize outcomes. Or, the young brain is plastic, and so the better the environment, the better the outcome."

The second study, led by Crowe, followed a group of 53 children who had sustained a traumatic brain injury before they were 3 years old, and 27 non-injured children. They followed up with these children when they were between 4 and 6 years old. The average time since the injury occurred was 40 months.

Children who had moderate-to-severe TBIs scored lower on IQ tests by about seven to 10 points, according to the study. Mild traumatic brain injuries didn't seem to significantly affect IQ. However, mild and moderate-to-severe TBIs were associated with an increased risk of behavior problems.

And, as with Anderson's study, this study also found that a child's environment has an effect on cognitive function and behavior after a brain injury.

"Children from cohesive family environments and children whose parents had lower levels of stress showed better recovery," Crowe said. "Why this is so is unclear, but it may be due to a parent spending more time with their children, and children also growing up in a less stressful environment."

One expert noted that the findings make an important point.

"We still don't understand all of the factors that affect outcomes. But, these studies do give us important data. We don't necessarily want to close the door on treating these children too soon. There may still be room for improvement over time, but there are persistent deficits," said Dr. Mandeep Tamber, an assistant professor of pediatric neurosurgery at Children's Hospital of Pittsburgh.

Meanwhile, Crowe advised parents to be vigilant with young children. She said traumatic brain injuries can result from seemingly minor accidents, such as a baby rolling off of a bed or couch.

More information

Learn more about traumatic brain injuries from the U.S. Centers for Disease Control and Prevention.

Source: http://us.rd.yahoo.com/dailynews/rss/health/*http%3A//news.yahoo.com/s/hsn/20120123/hl_hsn/severebraininjurywhenyoungmayhavelongtermeffects

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Search - Small Business Trends

Every two weeks we put together a list of key events for small businesses and entrepreneurs. The following Small Business Events Guide contains worthwhile events for those wanting to grow their businesses:

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The Art of the Cold Call // BUSINESS 153
January 23, 2012, New York City

So your startup doesn?t have any money for a fancy ad campaign or a seasoned sales exec. You can barely keep the lights on as it is. But you know that your product is amazing, and if only your clients knew about you, you would be raking in the dollars. For a struggling start up like yours, there is only one way to make that happen. Pick up the phone. Cold calling is a deeply psychological exercise. We?ll start with a brainstorm. Why is cold calling so hard? What do you feel when you get that call? When you make one? We?ll tackle these issues so that you can build up your confidence and deliver a flawless call.

Introduction to Developing Entrepreneurial Ideas
Four Session Series: January 23 & 30, February 6 & 13, New York City

Do you have an idea but you are not sure if you can make a business out of it, or have an idea but need to refine it? Or need help in creating, reviewing or evaluating an idea? This class will focus over four sessions on the idea generation process and generating creative new ideas and turning entrepreneurial ideas into businesses. Often people think they need just one great business idea and this idea will cover them in a ?flash of genius.? While this can be true, often good business ideas get developed, molded, and improved over time. We will discuss both products and services ideas and focus on how to transform an idea or invention into an economically viable innovation and business.

Tax Tips and IRS Examination Advice for Small Business Owners
January 25, 2012, Wheaton, MD

If you are a small business and want to learn tips about taxes and the IRS examination, this class is for you! This class will be taught by small business accountants and attorneys. In this workshop attendees will learn 1) tax tips, 2) how to prepare for tax season, 3) red flags for being selected for examination, 4) the elements of an examination, 5) how an examination proceeds, and 6) potential outcomes. One 2.5 hour session.

How to Drive Buyers for Your Book, in Droves
January 31, 2012 ? ?Twitter chat, 7:00 pm New York time

Presented by the 4th Annual Small Business Book Awards, this hour-long Twitter chat will help authors and aspiring authors learn the secrets to marketing your book.

Today, even the largest publishers do a limited amount to market a book. ?As an author, it?s up to you to take charge, make your book known, and find buyers. ?And today many of the sales efforts focus online, or a combination of online and offline. ?This chat on Twitter, from 7 to 8 pm Eastern time, will features authors and book publicists. ?Twitter chat?sponsored by JustRetweet.com.

Small Biz Success Summit 2012
February 1 ? 23, 2012 ? Online

Presented by Social Media Examiner, this mega-event is designed to help you grow your small business using social media. There?s no travel! You simply attend this online event from the comfort of your home or office. It consists of multiple online webinars and Q&A sessions spread out from February 1 to 23, 2012. ?Recordings and transcripts also available.

You will hear from 28 of the world?s top small-biz social media experts, including: John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), ?Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses).?? ?->??Register now.

Sponsorships 101: How to Find them, Close them and Create Value for them
February 2, 2012, San Francisco

Events, events, events! They are everywhere, especially in tech. Over the last two years, pariSoma has hosted over 300 events. Some of them were co-organized, some self-organized, and some completely independent. What was needed for many of them were sponsors! Sponsors help you grow your community, create a value add, and of course, cover your costs.

This class will teach you how to look for sponsors, how to engage with them, how to create value for them, and how to close them.

Getting Down to Social Business
February 3, 2012, Atlanta

Social Media, Social Networks, Mobility and Cloud services are impacting all aspects of life today. While ?social? has been driven by personal/consumer enthusiasm, it has carried over to business interactions ? external (with customers and prospects) and internally (between colleagues across the organization and with trusted partners). Topics covered include:

• Changing Corporate Culture to Win Over Customers and Employees in the Social Age
• Big Data and the Social Customer ? How to Turn Information into Insights, Interactions and Long Customer Relationships
• The Subscription Economy: Using Clouds, Marketplaces and Social Strategies to Connect with Today?s Customer
• ROI: How to determine the value of Social Initiatives to the Organization ? How to determine the Value of The Social Customer to the Organization
• Beyond Marketing and Promotion: How Social Initiatives Are Being Used In Overlooked Areas To Help Businesses Compete in Today?s Market
• The Collaborative Organization: Tools and Tactics for Interacting in a Multi-channel, Multi-device World

Speakers include Paul Greenberg, Author of CRM at the Speed of Light, Anita Campbell, Publisher, Small Business Trends, Jeff Nolan, VP of Product Marketing, Get Satisfaction, Jeanne Hopkins, VP of Marketing, HubSpot, and Robin Carey, CEO of Social Media Today.

Where Is Everyone?: The Remote Project Manager?s Arsenal
February 6, 2012, San Francisco

So how exactly does one manage a tribe and change the world, with all these to-do?s and deadlines bogging us down? Not to mention the finicky Skype calls, buried emails, and timezone arithmetic. Join us for practical tips to get more out of you and your team:
- Preemptive strike: attack problems before they happen
- Two (free!) tools for working better, and how to set them up
- Your inbox is a blackhole. Get out of it.
- Social psychology 101
-And more?
Specifically designed with the remote project manager in mind, this class will cover tips that go beyond watercooler politics and planning agendas. Methods will be applicable to MiF-carrying PM?s and jetsetting entrepreneurs, to office bees who occasionally work from home? or anyone who has to work with other humans.

Small Biz Big Things
February 7, 2012, San Francisco

Small Biz Big Things is all about YOU, YOUR BUSINESS, YOUR challenges. In this interactive forum you?ll hear from business growth experts who have built (or are building) successful companies and can share their lessons learned, success stories, growth challenges and victories with you.

Speakers include Scott Hintz, co-founder of Tripit, Jim Fowler, who built Jigsaw and sold it to Salesforce.com, and Tamara Mendelsohn, VP of Marketing for Eventbrite.

Come network, have a great lunch and learn from experts who can help you GROW YOUR BUSINESS.

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Social Media Week
February 13-17, 2012 ? London, Miami, New York, San Francisco + More

Reflecting the global impact of social media ? and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets ? Social Media Week is one of the world?s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.
See website for each city?s schedule of events.

Small Farms Conference
February 25, 2012, Corvallis, OR

The event includes workshops ranging from harvesting rainwater and marketing meat products to grafting vegetables and selling produce to schools and hospitals. Speakers include farmers, OSU faculty, farmer?s market representatives and experts from the state Department of Agriculture.

Other topics include farm financing, land-use legislation and business plan development.

Inc. GrowCo
March 5-7, 2012, New Orleans

Come to GROWCO and master the strategies, tactics, and real-world solutions your company needs to thrive. Packed with actionable insights, GROWCO can be a life-changing event. You?ll learn from mega-successful entrepreneurs whose companies have created millions of dollars of wealth and tens of thousands of jobs?and a lot more.

Seventh Annual Small Business Summit 2012
March 6, 2012, New York City

The Small Business Summit is New York?s premier event for small business owners looking to network with other decision-makers, attend cutting edge seminars and shop around for products & services available to help their small businesses succeed. You?ll network with 500+ attendees, hear from small business experts in exciting presentations and panel discussions, and have a great lunch. The winner of the Small Business Strategy Award will be announced live, plus great raffles and giveaways.

Early Bird Registration Rate of $149 through February 24th.

Geek Girl Cape Cod Boot Camp 2012
March 17, 2012, Cape Cod, MA

Whether you are a beginner newbie who needs hand-holding on all things computer, to the intermediate self-starter entrepreneur who needs some new tools, to you entirely tuned-in code toads looking to learn, there is a workshop for you at this bootcamp. See website for full list of sessions.

2012 Ohio Business Matchmaker
March 20-21, 2012, Dayton, OH

The Ohio Business Matchmaker 2012 event is a unique opportunity for exhibitors, purchasing agents (buyers), trainers, and small business owners (suppliers of goods and services) to come together.

More than 1,300 small business owners who represent small, minority, service-disabled veteran-owned, veteran-owned, HUBZone, women-owned businesses, and approximately 250 purchasing representatives from city, state, county, and federal agencies will be participating this year. Prime contractors and other organizations with a combined purchasing budget representing hundreds of millions of dollars in opportunities will attend as well.

In addition to one-on-one matchmaking meetings, this event will offer exhibitors networking opportunities and workshops covering current topics vital to small business success such as Selling to the Government, Doing Business with Federal Government Prime Contractors, SBA Policy Updates, and Surety Bonding.

Social Tech ?12
March 29-30, 2012, Seattle

Social media marketing is no longer an option for B2B?it?s an absolute necessity. Luckily, we?ve got you covered with over 25 of the leading experts who will teach you how to use social media marketing to generate more inbound leads, grow brand awareness, drive conversions, and increase revenue. You?ll meet with industry insiders as well as other B2B marketers to discuss best practices, winning techniques, current roadblocks, and find out what works for your business!

Infusioncon 2012
April 2-4, Phoenix, AZ

Get ready to learn, network and set new ideas in motion! Join hundreds of small businesses from all around the world at InfusionCon 2012, Infusionsoft?s annual user conference, and experience three days of idea sharing and inspiration in beautiful Phoenix, Arizona on April 2-4.

Innovation Uncensored
April 18, 2012, New York City

Where provocative thinkers collide and engage in meaningful, unexpected conversations. At this event, participants from various industries are charged with sharing smart techniques and exploring the next generation of innovative ideas that are shaping our world.

Confab: The Content Strategy Conference
May 14-16, 2012, Minneapolis

Deep dives. Conceptual discussions. Practical application. Whether you?re a seasoned content vet or new to the game, Confab has something for you. You?re sure to walk away with not only new insights and discoveries, but also the ability to actually DO something with them. A mixed agenda format will offer attendees a variety of ways to engage with and employ the innovative ideas that come from the scintillating content and unexpected environment.

The event content is aimed toward anyone who thinks of themselves as an innovative business leader including but not limited to the fields of technology, design, marketing, entertainment, venture capitalism, energy, infrastructure, non-profits and brand executives.

America?s Small Business Summit 2012
May 21-23, 2012, Washington, DC

The U.S. Chamber of Commerce?s annual event ? America?s Small Business Summit ? unites small business owners, managers, and entrepreneurs from across the country to learn, network, and discuss common legislative and management concerns. Past speakers include former President George W. Bush, General Stanley McChrystal, Small Business Editor of the WSJ Colleen DeBaise, and many more. Attendees help influence our nation?s economic and political agenda by advocating for pro-business policies through the Rally on the Hill portion of the program. The event will take place at the Omni Shoreham Hotel in Washington, D.C., on May 21-23, 2012. For more information and important dates, check the Summit website, www.uschambersummit.com.

8th Annual Kentucky Innovation and Entrepreneurship Conference
June 1, 2012, Louisville, KY

The Annual Kentucky Innovation and Entrepreneurship Conference (8th KIEC) will bring together distinguished speakers, tech-based economic development practitioners, researchers, innovators, entrepreneurs, students and postdoctoral fellows.

The conference will focus on growing local initiatives powered by science and engineering talent.

2012 Veteran Entrepreneur Training Symposium
June 11-14, 2012, Reno, NV

Designed by Veteran small business owners for Veteran small business owners, VETS2012 brings government agencies, industry leaders and Veteran entrepreneurs together in a small, intimate forum to discuss the questions you need answered.

To find more small business events, contests and awards, visit the Small Business Events Calendar.

If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it?s free). Only events of interest to small business people, freelancers and entrepreneurs will be included.

Brought to you as a community service by Small Business Trends and Smallbiztechnology.com.

About the Author

Laura Leites is managing editor of SmallBizTechnology. In addition to writing about technology tools for SMBs, Laura manages the day-to-day operations of Smallbiztechnology.com. She also produces their live and virtual events, including the Taste of Technology Small Business Series.

Connect with Laura Leites:

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Source: http://smallbiztrends.com/2012/01/134629.html

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